If you run a detailing shop and sell automotive cosmetics, now is the perfect time to prepare for the start of the season. Spring is an ideal moment for all car enthusiasts, and for those operating in the detailing and automotive cosmetics industry, it presents a unique opportunity for excellent sales. How can you prepare your business to grow alongside the increasing demand? Here are some valuable tips to help you boost sales and strengthen your market position.

Stock up on bestsellers and plan your inventory for the start of the season and the following months

Stock Up on Seasonal Bestsellers and Plan Inventory Strategically

Before the start of the season, thoroughly analyse your sales data from previous years. This will enable you to predict this year’s demand and determine how large an order to place for specific products. If you’re unsure about conducting such an analysis or are just starting your business, at ULTRACOAT, you can rely on our assistance and consulting in this area.

Protective Coatings

Spring is the time when many car owners think about refreshing their vehicles’ appearance after winter conditions that are harsh on paint and other exterior surfaces. Winter is also the toughest test for protective coatings applied to cars. Dirt, road salt, and less frequent washing of vehicles contribute to the degradation of even the best products, especially when the manufacturer’s recommended duration for maintaining them expires.

Exterior Cosmetics

Car cosmetics are essential for both professional detailers and ordinary car owners who want to maintain their vehicles’ cleanliness. Using decontamination and degreasing products is one of the steps in preparing a car before applying protective coatings, and shampoos and conditioners help maintain shine and cleanliness daily.

Interior Care

Winter not only affects the exterior of vehicles; interiors also require refreshing and thorough cleaning. Moisture and contaminants brought inside contribute to a significant increase in demand for products to care for dashboards and fabric or leather upholstery in the spring.

Accessories

High-quality microfibers and applicators are necessary for properly applying coatings and automotive cosmetics. Both detailers and everyday car users rely on these accessories. At the start of the season, it’s worth preparing for increased interest in these products as well.

Organize a Creative Contest

Start the detailing season by leveraging branded promotional merchandise from your store or partners. Banners, display cases, keychains, or air fresheners can help increase brand recognition and awareness among existing and potential customers, which will certainly contribute to sales growth.

Organizing a contest to give these merchandise away is also a way to engage customers in creating content that can spread across the network or be used in your marketing activities.

Optimize and Clean Up CRM

Analytics are the foundation of a well-functioning e-commerce business, and the start of the season is the last chance to organize and tidy up customer information. Take these steps to optimize your operations before the busy months ahead.

• Organize customer information: Use tools like Pipedrive to store all customer details, messages, and notes in one place. This helps provide better and more personalized service.
• Clean up your database: Remove old or duplicate entries and update customer profiles to ensure your information is accurate and ready for easy communication.
• Plan follow-ups for spring: Set reminders to contact customers who might need special spring products or services.

If you need personalized Pipedrive training, don’t hesitate to reach out. We can schedule a session to help you optimize Pipedrive’s features for effective customer management.

Launch a Spring-Themed Campaign with Seasonal Promotions

Spring is the time when car owners want to refresh their vehicles after winter. Respond to their interest by preparing an attractive offer tailored to their needs. Here are a few ideas for promotions at the start of the season:

• Bundle products that are used together. These could be protective coatings for different surfaces, exterior cosmetics, or polishing pastes. Offer them at lower prices than when sold individually.
• Highlight products that help refresh vehicles and restore their shine after winter. Pre-wash products, wheel and tire cleaners, and shampoos are particularly useful.
• Create limited-time discounts to encourage early purchases.
• Ensure effective communication of your promotions. Combine creative online ads, social media posts, or influencer collaborations to reach your target audience and observe growing sales.

Refresh Relationships with Clients

The start of the season is a great time to reconnect with your key clients. Call them to discuss their experiences from the previous year and their plans for the future. Find out how you can better tailor your offer to their needs this season. Ask about any challenges their business might face or new services they plan to introduce.

Use this information to create special solutions, recommend the right products, and offer actions tailored to their needs. This will make your clients more loyal and provide you with important insights to improve your services. Such actions will help both your businesses succeed during the detailing season and beyond, provided you maintain regular contact.

Summary and Partnership with a Trusted Partner

These are just a few tips you can use in your business to start the detailing season. To implement them, you need a trusted supplier who not only provides high-quality products and branded merchandise but also helps you organize your CRM system and marketing activities.

By partnering with ULTRACOAT, you’ll gain access to a full range of advanced seasonal detailing products and support that will help you grow your business. Not just for the start of the season, but throughout the entire year.